Tania Katan, an activist, author and programmer, has come up with a whole new concept for bathroom signs. She hopes her new fun concept will “shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day.” Her sign is way apart from the usual dress-wearing bathroom-sign figure we see — it features a woman in a superhero-style cape with the slogan, “It was never a dress.”
Katan, the Curator of Code at software developer Axosoft, had a special purpose when she created the #ItWasNeverADress campaign. She wanted to encourage more women to enter the tech industry – one that many people do not associate with women.
Purpose of the #ItWasNeverADress campaign is empowering women by changing how we look at bathroom signs
Turns out the women’s bathroom sign is in fact a superhero silhouette
She hopes via her campaign more women will be motivated to enter the tech industry, which many don’t associate with women
“In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women hardly ever get invited, are mostly overlooked, or just plain dismissed”
“It Was Never a Dress will promote necessary conversations, vital voices, and images from the world over that honor ALL women.
Looking at women differently….means….we’re looking at the world differently!”
Creator Tania Katan wants that more women should enter the world of software development